2012 a year for a sales push
by John Cowie - 25/01/2012
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The sales landscape can be a very dynamic environment. The recent economic pressures in both the retail and business-to-business sectors has created added pressures on many company's sales functions. In times of difficultly it is very easy for firms to cut back on sales and marketing staff. Forward thinking window companies value the sales and marketing functions in their organisation and have kicked-off 2012 with investments in this area.
With redundancies taking place in many sales led organisations there is currently an abundance of well qualified and driven sales and marketing professionals seeking employment. Director of www.jobs4glazing.com Gemma Sunderland believes that this situation gives window companies the opportunity to bolster their own sales force: "It is always an easy option to cut sales and marketing staff when the economy is suffering. This has been proved to be a very short term view and can result in bleak long-term survival prospects. It is important to maintain your visibility and drive sales during this difficult economic period. This is the same for both retail and business-to-business organisations. With a large number of candidates looking for sales position employers have been able to select new staff from a very skilled pool of talent. Commission only positions are also back in fashion amongst sales professionals which can aid motivation and reduce the fixed cost pressure on the employer."
Employers are actively seeking new staff